CANTINA MENU:
- Taco Bell revealed: Beginning Sunday, 2/3/13, they will roll out the new Steak Burrito/Bowl as part of their Cantina Menu. This will be supported with Super Bowl advertising.
KEY TAKEAWAYS:
- This rollout comes at a time when the Cantina Menu sales are at a very low point (4-6 per day from an August high of 50-70 per day). This rollout will rejuvenate the menu and put the focus back on Taco Bell.
- Chipotle recently announced they are testing a new “Veggie Burrito” in the San Francisco Bay market. With Taco Bell’s national rollout being supported with advertising on the biggest stage for marketing, “Super Bowl Sunday”, Taco Bell can’t help but rejuvenate their Cantina Menu sales and thus impact overall SSS. Once again Taco Bell has gone with an aggressive approach to take market share in the premium Mexican food market.